Alive and Free Co. didn’t just start as a clothing brand—it was born out of a deep passion for motorcycles, the outdoors, and the unshakable belief in living life boldly. Founded in 2016 by Nico Nix, the brand has grown from a small personal project into a movement that inspires adventurers, risk-takers, and those who refuse to conform to societal norms. Here’s the story behind Alive and Free Co. and how it evolved into the adventure-approved brand it is today.
The Spark of an Idea
For Nico, motorcycles were more than a mode of transportation—they were a symbol of freedom, exploration, and rebellion. Coupled with his love for the great outdoors, Nico envisioned creating something that could represent his way of life. He wanted a brand that wasn’t just about selling clothing but about embodying a philosophy: a call to “push the envelope of normal” and live life outside the confines of the nine-to-five grind.
This dream took shape in 2016 when Alive and Free Co. was officially launched. Armed with bold ideas and a vision to inspire others, Nico began designing apparel that spoke to the adventurous spirit of like-minded individuals.
The Early Days: Building a Community
In the beginning, Alive and Free Co. was a small operation. Each piece of clothing was carefully designed with bold slogans and graphic elements that symbolized freedom, resilience, and self-expression. The slogans—such as “Protect Your Pack” and “Never Trust a Snake”—weren’t just catchy; they carried messages of loyalty, caution, and the strength to stand apart from the crowd.
Rather than chasing fleeting fashion trends, the brand leaned into its core values. This authenticity resonated with a growing community of riders, adrenaline junkies, and adventurers. Social media became a powerful tool, allowing Nico to connect directly with fans and share the brand’s mission.
Scaling the Vision
As Alive and Free Co. gained traction, it expanded its offerings to include a wide range of apparel and accessories for both men and women. From hoodies and tees to hats and patches, every product reflected the brand’s commitment to quality and bold design.
One of the defining moments in the brand’s evolution was its ability to stay true to its roots while appealing to a broader audience. By blending motorcycle culture with the adventurous spirit of the Pacific Northwest, Alive and Free Co. carved out a unique niche in the market.
The Message That Defines the Brand
At the heart of Alive and Free Co. is a simple but powerful message: “Take Action.” This ethos defines everything the brand stands for. It’s not just about the apparel—it’s about empowering individuals to live life unapologetically, embrace challenges, and break free from societal norms.
This philosophy is stamped into every piece of clothing, turning the brand into more than just a shopping destination. For its customers, Alive and Free Co. represents a way of life.
Looking Ahead
Today, Alive and Free Co. is more than just a clothing brand—it’s a movement. It continues to inspire its community with bold designs and a fearless attitude, proving that it’s possible to turn a passion project into something truly impactful.
As the brand grows, its mission remains the same: to provide high-quality, adventure-ready apparel for those who live outside the lines. With every piece sold and every story shared, Alive and Free Co. solidifies its place as a beacon for adventurers everywhere.
Whether you’re a motorcycle enthusiast, an outdoor explorer, or someone who simply refuses to conform, Alive and Free Co. invites you to join the journey. Together, we can push the limits, break boundaries, and live boldly—just as the brand was meant to do from the start.
Discover Your Adventure
Explore Alive and Free Co.’s collection of bold, adventure-ready apparel at www.AliveandFreeCo.com.
