Our Story

Alive and Free Co was started by motorcycle enthusiasts, adventurers, and adrenaline junkies for our fellow brothers and sisters. We stand by every piece of merchandise we sell because we know that we sell only the best. Our gear was made for people like you who love adventure and want to live life to its fullest.
Our company got its start in Portland, Oregon, a place where life is sweet and people tend to follow the roads that are less traveled. Adventurers, rule breakers, limit pushers and adrenaline junkies flock here to get a little taste of freedom and experience the wild side for a bit. Some like it so much that they never leave.

At A&FCo, we make products for those kinds of folks-- the ones who want to live life to the fullest and follow their dreams, no matter where they may go. We firmly believe that there's more to life than just going to work, paying bills, and dying. We believe that all of us are here for a reason; there's a purpose for everyone breathing air on this planet of ours. We believe that people were born to be part of something bigger than just sitting at a desk from 9 to 5 each weekday while trying to cram as much life as the can on the weekends while planning for their next vacation. That's not much of a life. People were meant to create their own destinies as they see fit and, we might add, they should look good while doing it!

These ideals are the things that inspired us to create Alive and Free Co. We're walking the walk by creating clothing and accessories for men and women just like us: the unique, the dreamers, the daredevils, the rule breakers, and the adventurers. We wanted to encourage others to take action just like we did when creating our company. For us, this mindset is a way of life, it's not just a slogan.

With each of our products, we aim to push past the confining walls of what the world defines as "normal" and break the barriers that confine us to small, safe, comfortable lives. On the other side of that barrier is a life of freedom, adventure and excitement.

We think you'll love our online catalog as much as we do. Our accessory line features different patches for your vest or jacket. Our alive and free slogan is featured on just about every patch you can find. Our patches also have slogans ranging from inspiring to a bit sinister so you can choose your message. Adventurers and motorcycle enthusiasts alike will love our socks which help to keep your feet dry and warm on all of your adventures. Adventurers that love style and a good deal will want to check out our bargain bin section. Here you can find quality items at great prices sure to fit any budget.